Cookie Policy

How we use cookies on this website, and how to change your choices.

Last updated 19 October 2026

This policy explains how Falcon Technical Ltd, trading as Falcon Technology, uses cookies and similar technology on falcontechnology.co.uk, and how you can choose which ones we use. It sits alongside our Privacy Policy, which explains how we handle your personal information.

What cookies are

Cookies are small files that a website saves in your browser. Similar technology, such as your browser’s local storage, works in the same way. Some are needed for the website to work. Others help us understand how the site is used or measure our adverts.

Your choices

When you first visit, we ask which optional cookies you are happy for us to use. Essential cookies are always on, because the shop cannot work without them. Live chat, analytics and marketing cookies are only used if you allow them, and nothing optional runs before you choose.

You can change your choice at any time from Cookie settings, which is also at the bottom of every page. If you turn a group off, we stop using it and delete the cookies it set on our website.

You can also block or delete cookies in your browser’s settings. If you block essential cookies, your basket, checkout and account will not work.

The cookies we use

Essential

Needed for the shop to work: your basket, checkout, account, payments and security. These are always on.

Cookie	Set by	What it does	How long
falcon_consent	Falcon Technology	Remembers your cookie choices.	6 months
woocommerce_cart_hash, woocommerce_items_in_cart	Falcon Technology (WooCommerce)	Remember what is in your basket.	Until you close your browser
wp_woocommerce_session_*	Falcon Technology (WooCommerce)	Keeps your basket and checkout details between pages.	2 days
wc_cart_hash_, wc_fragments_ (browser storage)	Falcon Technology (WooCommerce)	Shows your basket without reloading the page.	Until you close your browser
wordpress_logged_in_, wordpress_sec_, wordpress_test_cookie	Falcon Technology (WordPress)	Keeps you signed in to your account.	Until you close your browser, or 14 days if you tick Remember me
googtrans	Falcon Technology (GTranslate)	Remembers the language you choose from the language menu.	Until you close your browser
PayPal cookies and __paypal_storage__ (browser storage)	PayPal	Show the PayPal buttons, take payment and help prevent fraud.	Set by PayPal, up to 3 years
_GRECAPTCHA (browser storage)	Google reCAPTCHA	Protects our forms and checkout from spam and abuse.	6 months

Live chat

Loads our Zendesk chat on every page so you can message us straight away. Without it, the chat button still works: the chat loads when you press it.

Cookie	Set by	What it does	How long
ZD-suid, ZD-buid, ZD-store, *.clientId (browser storage)	Zendesk	Runs the live chat and keeps your conversation as you move between pages.	Until you close your browser, or up to 1 year

Analytics

Help us understand how the site is used, which pages work and where people get stuck, so we can improve it. The information is not used to identify you.

Cookie	Set by	What it does	How long
_ga	Google Analytics	Tells visits apart so we can count visitors.	13 months
_ga_*	Google Analytics	Keeps track of your current visit.	13 months
_clck	Microsoft Clarity	Recognises a returning browser in Clarity.	1 year
_clsk	Microsoft Clarity	Links the pages of one visit into a session recording.	1 day
MUID, CLID (set on clarity.ms and bing.com)	Microsoft Clarity	Used by Microsoft to run Clarity.	1 year

Marketing

Let us see which adverts and links lead to orders, and remind you about an unfinished basket by email when you have given us your email address.

Cookie	Set by	What it does	How long
_gcl_au, _gcl_aw, _gcl_gb, _gcl_ls (browser storage)	Google Ads	Record the advert you clicked so we can see which adverts lead to orders.	90 days
IDE, test_cookie (set on doubleclick.net)	Google Ads	Used by Google to measure adverts.	Up to 13 months
sbjs_*	Falcon Technology (WooCommerce)	Records where your visit came from, such as an advert or a search, and saves it with your order.	Until you close your browser
wpg_first, wpg_last, wpg_id	Falcon Technology (WPGens UTM Tracking)	Record the first and latest source of your visits and save it with your order.	90 days, up to 30 days and 1 year
wp_automatewoo_visitor_*, wp_automatewoo_session_started	Falcon Technology (AutomateWoo)	Link your basket to your email address so we can remind you about an unfinished order.	2 years

More about analytics

If you allow analytics, we use Google Analytics and Microsoft Clarity. Google Analytics counts visits and shows us which pages and products are viewed. When you add products to your basket or place an order, our website also sends those events to Google Analytics, but only if you allowed analytics. Microsoft Clarity records how pages are used, such as clicks and scrolling, so we can find and fix problems. Google and Microsoft may process this information outside the UK.

More about marketing

If you allow marketing, the Google Ads tag records which of our adverts brought you to the site, so we can see which adverts lead to orders. We also record where your visit came from, such as an advert, a search or an email, and save it with your order. If you have given us your email address at checkout, we may email you about a basket you did not finish.

More about live chat

Our live chat is provided by Zendesk. If you allow live chat, it loads on every page. If you do not, the chat button still works: the chat loads only when you press it, and Zendesk then stores what it needs to keep your conversation open.

Videos and other content

Product and blog videos are played from YouTube’s privacy-enhanced service (youtube-nocookie.com). Nothing is loaded from YouTube until you press play; once you do, YouTube may store information in your browser. Our fonts are provided by Adobe Fonts and our review widget shows reviewers’ pictures from Google. These load content from those companies, which can see your IP address, but they do not set cookies.

Payments and security

PayPal stores information in your browser when its buttons are shown, so that you can pay with PayPal and to help prevent fraud. Google reCAPTCHA protects our forms and checkout from spam and abuse. Both are needed for the service you have asked for, so they are treated as essential.

Changes to this policy

We will update this policy when the cookies we use change. If we add a new optional cookie, we will ask for your choice again.

Contact us

If you have any questions about this policy, please contact us.